BDNY New York

For Samuel & Sons, the team created a hotel check-in display for BDNY, the annual hospitality trade show in NYC. Samuel & Son's creates the best passementerie in the world: tassels, trim, cords, borders, etc. We made a huge tassel key board behind the counter and had a bellman's cart full of trimmed pillows. It was a true photo-moment and success amongst all the other booths. 

Mood board

Final display

Final display


Also for Samuel & Sons, our team did a conceptual display of framed tassels around a custom upholstered sofa. At Decorex, one experiences the exciting world of design in an immersive way.

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